Su Logic Pty Ltd was established in 2001 as a IT Consulting business.  The first assignment was to develop a email distribution application for Brambles Ltd. The application was appropriately named "eve", meaning Emails Via Excel.

In 2005 the company diversified into retail.   Banana Baby first opened on Princes Hwy in Kogarah.  It is now relocated on a larger site on Railway Pde in Kogarah.